Business leaders, how do you know what the best Software solution is?
Obviously the people who sell things for a living are keen to give you their perspective, but they’re often far from objective, and with literally thousands of new SaaS platforms coming online every year, you’re somewhat spoilt for choice.
Capterra, G2 and more will offer their opinion, but they have a minimum of 10 of everything and each with loads of starts and many rave reviews.
What most do is assign someone to take a look.
They might run a feasibility study.
Come up with a short list.
Maybe they’ll select three or four for a demo or even a trial.
This means prospects are well over half way through the buying process, before they engage with the vendor.
When they do what they’ll see is some offerings that all seem pretty much the same, and of course that’s going to be the case.
They are, after all, in the same market, solving very similar problems, so they’ll all have much the same set of features and functionality. And if that’s the case, and it generally is, how do you choose?
Well, it’s not that hard, and no, this is not a situation where you should be thinking about the price.
When it comes to software, IMPLEMENTATION IS EVERYTHING.
The best solution then is the one that helps you implement it effectively.
If the vendor can help you with training, evangelists, support and mentoring, you can lead from the front and encourage the team to get on board.
Do that, and you’ll get have the best software and the best value from your investment.
B2B SaaS vendors take note.
If you’re looking at the technology, you’re very much missing the point.