THE IMPORTANCE OF THE SECOND S

New to creating SaaS?

It’s thought over 90% of SaaS startups fail within 3 years, and many for the same reasons –

Focussing on technology rather than human needs.
A failure to find enough A-grade customers.
A failure to keep them happy once they find them.

But the first S, the #software, nearly always does the job, so fixing these issues doesn’t require more technology.

It’s all about the second S and the SERVICE you provide.

So if you want to get ahead –

Put your customer needs front and centre.
Create laser focussed marketing that talks directly to your niche.
Build them a home they won’t want to leave.

REMEMBER, if you’re looking at the technology, you’re missing the point.

It’s just an enabler, a tool.

Something we humans invented to make our human lives easier, happier, healthier and wealthier.

Customers don’t care how you store data, or the brilliance of your algorithms.

They’ll even turn a blind eye to a bug or two

They just want a tool…

That solves their problem.
Is fairly easy to use.
And helps them when they need it.

They don’t expect perfection.

They just want to know you’re looking after them.

Do that, and they’ll gladly pay for the pleasure of using your software, year after year after year

If you’d like some help, just ask.

#MrSaaSSays