Would you take a position against the market?

Or play poker against a professional?

Would you punt your own money on a 3 card monte game?

Neither would I.

You’d be up against people with huge resources at their fingertips, or experts who know the value of your hand better than you.

Or just out and out crooks and swindlers.

They’re all professional gamblers, people who make money for a living, and #SaaS venture capitalists and investors are much the same.

So when you meet them, they’re going to try to wring as much value from you as they can.

They are, as someone said to me the other day, “…going to bend you over and have their way. And if you’re lucky they’ll use lube.”.

Crass hyperbole I know, but you get the point.

So if you’re going to meet investors you need to be ready.

For them, you’re just the next on the casting couch.

If you can’t show them the money, you’ll get nothing.

If you can, they’ll try to take it from you, for a fair(ish) price of course.

Remember, they’re gamblers.

They want to minimise their risk and maximise their gains.

So polish your pitch, perfect your plan and know your numbers.

And make sure they know, if they want to have their way with you, they’re going to have to earn it.


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