I went to the supermarket last Saturday as I do most weekends.

I’m rather adept in the kitchen, so I do the shopping.

Spring is in the air and with it comes a change of menu.

No more winter warmers like beef stew and dumplings.

Lighter dishes are far more the vogue, and crispy skinned barramundi with Mediterranean pearl cous cous was on my mind.

Finding the fish was easy, but the cous cous was elusive.

I was sure it was in aisle 7, just over half way along on the right.

But it wasn’t there!

How annoying!

Of course, they remerchanised the store a few months ago.

Everything’s moved!

It’s so frustrating when they do that.

Happily, I knew it would be near the pasta, but when I got there, I still couldn’t see it.

Ahh…new packaging!


This wasn’t matching up my expectations at all!

So how does this tale apply to SaaS vendors?

Well, we humans like the world as we expect them to be.

We assume things will remain just so, and any change is confronting.

So, if you’re going to be different, whether that’s your website, product, your latest version, or anything else, do it because –

It offers value

Your customers will appreciate it

Or you want to exceed their expectations.

Because different isn’t always better, but better is always different


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