“Be yourself. Everyone else is already taken” – Oscar Wilde.

Sage advice indeed and something SaaS leaders should think very hard about.

The trouble is, few do, and especially here in Australia.

I talk to leaders about my services and they ask if what I’ve done works here.

They want to know if others have had success.

In effect, they’re asking how they can copy others.

How they can be just another face amongst the many.

But with 10 out of 11 failing within 3 years, why would you follow the crowd?

You’re just setting yourself up for failure.

You’re just going to make the same mistakes as the rest and fall in to the same traps.

How awfully mediocre.

If you want to be part of that, be my guest, but personally, I don’t have time for it.

I’m looking for the exceptional.

I’m looking for the truly entrepreneurial.

I’m looking for those prepared to try new things.

Those prepared to make new mistakes.

Those who know they can’t solve everything themselves.

Those who know collaboration is key.

Those prepared to back themselves and swap their IP for investment.

Those in it for the long haul.

Those who are taking their software seriously.

Those who have a vision of a long and lustrous tomorrow.

If that’s you, we should talk about your future.


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