I wish more early stage SaaS leaders would ask for guidance BEFORE the proverbial hits the fan.

I could save some literally hundreds of thousands of dollars and years of time, effort and heartache.

I’d likely tell some not to bother. Keep your hard earned cash in your pocket.

All I’d need is 30 minutes and 5 questions

  • What problem are you solving?
  • Whose problem it is?
  • What value does it offer?
  • Will it be a vertical, horizontal or service niche offering?
  • How many competitors will you have?

You should have good answers for all of these…

Before touching a keyboard.

Before spending months or years building something that will never fly.

Before wasting tens or hundreds of thousands of dollars.

Don’t get me wrong, I love technology, and I’m all for innovation.

I’ve spent my life doing this.

But the reality is many will fail, because their dream has no market, value or plan.

And it most definitely isn’t a unicorn.

Perhaps I should offer a startup service.

$1,000 to metaphorically slap wannabes around for a few hours.

Get them to answer all the hard questions.

Work out whether they’re on to something, or just engaging in a fantasy.

Spending $1,000 upfront sounds so much cheaper than a $500,000 diSAASter


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