5 TIPS FOR WINNING THE LONG GAME

Software and SaaS is expensive to make, and even more so to maintain.

But while the costs will just keep on coming, world class SaaS vendors look beyond the short term, because they know success comes from building a solid foundation and lasting relationships.

So here are 5 tips to help you stay the course.

CORE DESIGN

Look beyond your minimal viable product, and take the time to get your core design right.

If you don’t, you’ll pay for your mistakes for many years.

QUICK AND DIRTY

It starts with one little band aid, but soon there are many, and before long, you have an ugly mess that’s hard to maintain.

Quick and dirty is always slow and expensive at scale

NEEDS NOT WANTS

Customer demands change with the weather, and they want everything now.

Customer needs change far more slowly.

So focus on their needs, not wants.

RESPONSIVE NOT REACTIVE

Communicating with your customers is good, but you don’t have to jump the moment they demand something.

Every feature you publish is yours to maintain for ever more, so take your time and make only what’s necessary.

CUSTOMERS AREN’T EQUAL

You’ll lose some.

They die, go out of business, weren’t a good fit and so on.

You can’t change that, so don’t try to be all things to all people.

Concentrate on your niche, and give them the best possible service.

#MrSaaSSays