Stewart Marshall is “Mr SaaS”

Stewart is a commercial software strategist, innovator, and the bestselling author of “Doing IT for Money – A business leader’s guide to improving profit per person

He spent most of his 30+ years in IT at the sharp end of software research and development, creating, designing and building rapid development tools and solutions used by Governments and thousands of businesses around the world, including Proctor and Gamble, Kawasaki, Kellogg’s and many leading banks.

Life and Passion

For Stewart, technology was a calling: it found him. And when he first learned to make a computer do his bidding, he realised that he had found his niche. But from the very beginning he thought it all unnecessarily complicated, telling a classmate that one day he’d create a programming language that would be much simpler. And so it was that some twenty or so years later he’d lead the development of the ground-breaking and internationally recognised rapid development tool, Visual LANSA, a product with the tag line ‘Advanced software made simple’.

Today, he continues in the same vein, sharing his lifetime of front line experience in the technology industry with entrepreneurs and SaaS (Software as a Service) business leaders to help them cut through the complexity, confusion and chaos of software development.


Stewart’s mission is simple – to help others make sense of technology.

But it’s not his career, knowledge and experience that enables him to live this dream. Neither is it his innate desire to educate, nor his love of sharing his passion for software. No, it’s the one skill he cherishes above all others. It’s his superpower.

Stewart is a Gibberish Translator.

He’s one of a rare breed of technologists able to turn technical twaddle into easy English, gibberish and jargon into the meaningful and mainstream, and complexity and confusion into the orderly and the obvious.

He can do this because he understands that to be effective, technology demands human-centricity. It’s an exercise in empathy and insight; the essence of order and civilisation; a very human endeavour; and one undertaken to improve the lives of all those who use it.

As he says, “If you’re looking at the technology, you’re missing the point.”

Stewart Marshall is an IT guy who speaks your language.